Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in peoples heads and is defined by all of that persons contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare.

Hiring a branding company that specializes in brand image is best equipped to improve your brand with proven research and consulting services. Any successful effort to do these things must be built on a solid foundation. That foundation is your brand. Any kind of strategy without a solid brand under it, like a house, might work for a while, but in the long term, will crash to the ground. Thats not what you or we want. Quite simply, a brand is the essence of what your company is and what your company appears to be to the outside worldyour brand identity and ultimately your brand image. And if its not solid and consistent, a branding company well help you get it there.

The Brand Analysis process includes:

Brand Audit (internal and external)

Constituency Audits and Benchmarking

Competitive Analysis

Target Market Research

Positioning Assessment

Brand Valuation/Benchmarking

Brand Analysis

Constituency Analysis

Brand Strategy

Brand Architecture (blue print)

Brand Nomenclature & Covenants

Naming Research, Testing and Strategy

Employee Mindset Shift

Brand Communications

Core Messaging/Value Proposition

Communications Strategy & Planning

Communications Standards

Web strategy and development

Corporate Communications / Investor Relations

Constituency Communications:

* Recruitment

* Human Resources

* Investors & Analysts

* Industry Experts and Peers

* Corporate Staff

* Clients

* Customers

* Partners

* Media

Brand Roll-out

Brand Books/Style Guide & Manuals

Advertising Design & Implementation

Logo Design & Identity Design

Packaging Design

Collateral /Signage Design

Consider hiring a branding company offering complete marketing solutions with a proven approach who's offerings include strategy planning, creative services, target market research, collateral creation along with graphic design and production and placing services for all types of media, web design and interactive.

Hiring a Brand Identity Team:

Consider a balanced group of innovative and results-driven professionals who have developed some of the worlds leading brands and managed and evolved them as needed through the good times and bad times. Theyll understand the challenges their clients face and are uniquely equipped to meet them with the best possible strategies. Theyre a close-knit group with both the creative and strategic leadership and know-how to make your branding, advertising and marketing efforts more successful than you thought possible.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.